An online presence still remains an important part of every organisation's engagement plan. Most organisations have a website and now social media platforms are becoming the norm. At ACE Aotearoa we have focussed our attention on three social media platforms that work for us - Twitter, Facebook and LinkedIn.

The first step is how to choose a social media platform for your business. Thinking about your target audience is a great place to start. Who are they and which platforms are they using? This is the key to creating good content. If you know your audience and the platform, then you can create content that best suits that social media channel.

The next step is learning how to use the social media channel. This can be the most daunting and time consuming part of the process. The reality is that there is a lot of learning at the start but rest assured that like most things, the more you practice is the only way to become amazingly great at something. There is plenty of information online to help you master these social media platforms.

Here are some reliable guides that can help you get started:

Aim to master one social media platform at a time. Do one well, not many in an average way. Good luck!